







For fullness & volume
Rated 4.9 out of 5 stars
170
15% of True Soft Collection | Code: SOFT15
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DISCOVER COLLECTIONSLather up, sing out, and make every shower iconic with the Pure Volume Beauty Bag. Featuring a full-size shampoo and conditioner, and a travel-size True Soft Argan Oil in a limited-edition design, this set is the perfect routine for to achieve fuller hair with lasting lift.
Formulated with Provitamin B5, it adds volume and preserves moisture without weighing your hair down. The Pure Volume collection has a fresh citrusy floral scent of neroli, lemon, and hyacinth. This set is color protective, reducing color loss caused by washing, styling, UV rays and free radicals.
The True Soft Argan Oil creates a frizz-free finish and makes the Beauty Bag your new favorite mix. Enjoy the hair oil as a complimentary gift – now in an exclusive design!
The limited-edition Beauty Bag is inspired by retro speakers and crafted from washable, recycled fabric, with a removable handle and see-through mesh, so your beauty essentials are always within reach. This year’s Beauty Bag transforms every shower into a backstage moment for achieving great hair, on repeat.
Contains products to a value of £62. No discounts or offers apply.
Why you’ll love it:
• Limited-edition design made with recycled materials
• Contains Shampoo (350ml), Conditioner (300ml) and Argan Oil (30ml)
• Complimentary True Soft Argan Oil in an exclusive design
• Provitamin B5 for added volume, lift and strength
• Moisture-preserving formula that won’t weigh hair down
• 100% vegan
1. Apply shampoo to wet hair, lather, and massage into the scalp.
2. Rinse and repeat for a thorough cleanse.
3. Follow with conditioner, leaving it in for 1-2 minutes before rinsing.
4. Finish with a few drops of True Soft Argan Oil for added moisture and shine. Can be used in wet and dry hair.
Provitamin B5 adds volume by locking moisture deep in the hair, giving it a fuller look and a healthy feel.
Hydrolysed Wheat Protein adds moisture that gives more body to the hair and reduces static build-up.
Moringa Oil is packed with vitamins and antioxidants that strengthen and nourish the hair and scalp.
Protecting Antioxidant counteracts colour loss and absorbs UV radiation, protecting the hair from sun damage.
Sunflower Seed Oil creates a protective barrier on the hair that gives it shine and lustre. Rich in vitamin E that keeps hair moisturized for a soft feel.
Argan Oil preserve moisture, boosts hair strength and creates a radiant result.
Pure Volume Shampoo
Ingredients: Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycerin, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Quaternium-95, Trideceth-5, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propanediol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium EDTA, Lactic Acid, Citric Acid, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 42090/Blue 1
Pure Volume Conditioner
Ingredients: Aqua/Water/Eau, Cetearyl Alcohol, PPG-3 Benzyl Ether Myristate, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Polyglyceryl-3 Polyricinoleate, Panthenol, Moringa Oleifera Seed Oil, Olea Europaea (Olive) Fruit Oil, Phyllostachys Nigra Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Glycerin, Cetrimonium Chloride, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Quaternium-95, Propanediol, Dimethiconol, Dimethicone, Trideceth-5, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lactic Acid, Disodium EDTA, Citric Acid, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Linalool, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 42090/Blue 1
True Soft Argan Oil
Ingredients: Cyclomethicone, Dimethiconol, Argania Spinosa Kernel Oil, Crambe Abyssinica Seed Oil, Brassica Campestris (Rapeseed) Seed Oil, Benzyl Alcohol, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Citronellol, Parfum/Fragrance
Schampot var jätteskönt för håret
Have loved using the shampoo and conditioner for a while now. The beauty bag bundle had the added bonus of getting to try the hair oil. Just like the shampoo and conditioner… It did not disappoint!
I have super fine and thinning hair. The Pure Volume products are the best I've found. I started with the smallest sized shampoo and conditioner because a lot of products for fine hair over promise and under deliver. Within a week I ordered more because I didn't want to run out!
Hi Laura!
Thank you so much for sharing your experience! 💜 We’re thrilled to hear that our Pure Volume products have made such a positive difference for your fine and thinning hair. It means a lot that you trusted us enough to try the smaller sizes first and then decided to stock up after seeing the results. We’re so happy to be part of your haircare routine and can’t wait for you to continue enjoying the volume and confidence our products bring!
Håret blev mjukt och glansigt lätt att borsta ut
Silkesmjukt hår utan friss ✨