Introducing Gloss Coat

YOUR NEW OBSESSION: GLOSS COAT BY MARIA NILA

Glossy, mirror-like hair has become a cultural staple — dominating social feeds, GRWM videos, and hair care rituals alike. Once reserved for red carpets and editorial shoots, “glass hair” is now an everyday essential. As #HairTok continues to thrive
and consumers chase the perfect frizz-free shine, one thing is clear: gloss is no longer optional — it’s a must.

MARIA NILA GLOSS COAT 

Meet Gloss Coat, a heat-activated smoothing treatment developed to deliver sleek, ultra-glossy, frizz-free hair for up to 4 days. Powered by performance, packed with protection, and suitable for all hair types, Gloss Coat is your go-to solution for runway-worthy results with everyday ease.

HOW TO USE

1.    Start with clean, damp hair.

2.    Spray evenly from roots to ends.

3.    Comb or finger through to distribute.

4.    Blow-dry to activate the formula.

5.    Style as desired.

The result? A smooth, glossy finish that lasts up to 4 days.

KEY BENEFITS

•    74% reduced frizz.*
•    Heat protection up to 230°C / 450°F.*
•    Color-protecting formula to prevent fading and dullness.
•    Enhanced shine — 9 out of 10 experienced better shine with our formulation.**
•    Humidity control — 8 out of 10 experienced better humidity control with our formulation.**
•    Bouncy, glossy hair that lasts up to 4 days.*

*Compared to untreated hair in instrumental testing.
**In blind test compared to main market competitor.