OUR CHARITY WORK
Be Friendly
Maria Nila does not believe animals should be part of human vanity, which is why all our products are 100% vegan, animal friendly and come in CO₂ compensated packaging. Beyond this, we also work with Plan Vivo to climate compensate for the total emissions of CO₂ from our entire operation. This initiative has since 2016 contributed to the planting of 386,000 m² of forest in Nicaragua.
The philosophy of choosing friendly goes beyond our products—we care deeply for the world around us. Every year, starting on World Vegan Day on November 1st, we launch a new season of our Be Friendly charity project, raising funds for a specific wildlife cause. The project is run together with our partner and trusted wildlife charity organization The Perfect World Foundation, that supports and works to save animals and nature. With the support of our community of customers and salons, Be Friendly has contributed to numerous charities and causes around the world.
Maria Nila for Pollinators
GET TO KNOW OUR POLLINATORS
We are supporting the small yet important creatures close to home – the Pollinators. These fellas are crucial for maintaining a colourful and flourishing environment for us all to live in and they are a very important part of Biodiversity. Without pollinators, all of us humans and all of earth's terrestrial ecosystems would not survive. From bees and butterflies to birds, pollinators facilitate the transfer of pollen between flowers, enabling the reproduction and survival of countless plant species.
MARIA NILA x NORDENS ARK
Through the Be Friendly project, we proudly partner with Nordens Ark, a non-profit working to secure the future of endangered animals. They focus on conservation, breeding, research, and raising awareness about biodiversity. In Sweden, they manage breeding and release programs for endangered beetle and butterfly species.
We are especially excited to support the Maria Nila Butterfly House at Nordens Ark, as well as their work on environmental restoration and planting nectar flowers and meadows.
OUR FRIENDLY ACTIONS
The charity calendar of 2023
World Vegan Day
Launched 2023 years’ charity initiative to support the sea turtles. We raised around £150 000 thanks to our salon community, ambassadors and end consumers through events, collaborations and campaigns.
Highlighting environmental days
We actively market and spread knowledge on important days such as World Whale Day, Environment Day and Whalentines Day where 5% of sales where donated to the chosen cause.
Maria Nila x social charity
During the year, we worked with organizations for people in homelessness in Sweden and the US.
Tree planting
During 2022, we climate compensated by planting 7543 trees, same area as 8,4 football fields.
