Product Philosophy
Established in 1999, Maria Nila proudly presents a full range of 100% vegan professional haircare, styling and colour - produced in our own factory in Sweden and shipped to all corners of the world. Our products are developed out of passion for colour and in solidarity with our wildlife, nature and communities in mind. By providing high-quality colour protecting products, produced in Sweden, to professionals and consumers globally, we make it easier for everyone to take a step towards a friendlier world.
To secure the highest product quality possible, we make sure to control the whole product process inhouse. From our chemists formulating the ingredients, to the Brand Studio designing the packaging and the production team filling the tubes (and everything in between), all the final product magic happens at the very heart of our business, in our own production plant at the south of Sweden. Please read more here.
IMPACT
To be able to provide the world with professional beauty in a friendly, curious and honest way, it all starts with the product. As Maria Nila provides the world with millions of beauty units each year, each smart upgrade will have a great impact on the bigger picture.
A Maria Nila products must always:
- Be 100% vegan
- Be certified by PETA, Leaping Bunny and Vegan Society
- Have climate compensated packaging
- Have a clear purpose
- Use friendly ingredients for the hair, animals and the planet
- Be designed and developed to use as little material as possible
- Aim for recycled material when possible
Product certifications
PETA is the world's largest animal rights organization. Our PETA certification indicates that they make sure that we do not test our products on animals and use vegan ingredients.
Vegan Society is the largest and oldest vegan organization in the world. Founded by Donald Watson, who coined the word “vegan”, their certification assures you that all our ingredients are 100% vegan.
We climate compensate with ZeroMission and Plan Vivo, within emission reduction that creates social and environmental benefits in poor rural communities.
Maria Nila believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
MARIA NILA TEST SQUAD
Help shape our future
Do you want to help shape the future of the Maria Nila product portfolio? By joining the Maria Nila Test Squad, you will be the first to try new formulations and evaluate the performance, scent and overall look and feel of products in development.
Fill out our form and our product developers will contact you when we have a product that fits your hair.